Our Story

Beaming White is a teeth whitening company founded by engineer Luis Lajous in Vancouver (USA) in 2008. Only 3 years later the company expanded its operations overseas to accommodate the rapid growth. Thus, in 2012 Beaming White opened a new European headquarters and manufacturing facility of 4000 sqft near Barcelona (Spain). Today, Beaming White is present in more than 60 countries.

Why Choose Beaming White?

Made in USA

Unlike many other companies, our products are made in our own ISO-Certified lab in Vancouver, Washington, United States, with the finest ingredients and under strict quality standards. The lamps are designed, assembled, and tested by our technical staff, too.


We are teeth whitening experts. This is what we have been doing since 2008, so we have large experience and know how in the field. Moreover, our staff are experts in regulatory affairs and will be here to support private label customers with all documentation necessary to comply with the EU Cosmetics Directive.


We have the broadest and most innovative teeth whitening product line in the industry. From professional whitening kits for dentists, salons, and spas, to after-care products and whitening lamps, we have everything you will need for your business.

Customer service

Our success is a result of much more than the most effective products. We strive to provide the best customer service in the industry. We can’t promise that we won't make mistakes, but we do promise to go above and beyond to make you a satisfied customer.

Beaming White — Your best partner for teeth whitening in Europe!

Our Formula

The key whitening ingredient in our products for non-dental professionals is sodium percarbonate. Sodium percarbonate is an eco-friendly chemical that decomposes into oxygen, water, and natural soda when it comes into contact with saliva. It's gentle, safe, and yet highly effective. Whitening results with our products show an average bleaching efficacy of 3.6 shades, with testers yielding up to 7 shades whiter after one single treatment (Eurofins). We also have peroxide-based products that are exclusively available to dental professionals. Last but not least, all the products are 100% vegan, cruelty-free, and kosher.

Our Lab

Our manufacturing facility in Vancouver (USA) includes a pharmaceutical-grade clean room that ensures the highest sanitary standards. The cleanroom is equipped with HEPA filters to filter out particles that affect the quality or safety of our products. We are ISO-certified and are very proud to display ISO-9001 and ISO-22716 certifications on our walls!

Private Label

We offer OEM services to companies that want to sell teeth whitening products under their own brand. We create and develop tailored solutions to meet your needs, reducing your time to market. We specialize in custom home whitening kits, allowing you to choose all the components, the type of packaging, and the design. Just tell us what you need and let us do all the work for you!

What our Clients are Saying